Affiliate Marketing Basics
As an affiliate manager I've had the opportunity to view thousands of web sites. When I began, I was consistently surprised by the sites that produced results - that made money - and the sites that did not.
I will share some of those insights here.
1. Sell One Thing and Sell it Well
Rule One: Decide Whether You Want to Impress People with Design Skills - or Make Money
It's important to maintain the focus of what you're attempting to accomplish by building a web site. Most web marketers want to show of their web design skills. I used to be impressed by looking at those sites. I'd approve them into our affiliate program and wait for the sales to roll in. They NEVER do.
I now show my friends and family an occassional money-making web site of my own - most look just like this. Plain and boring. A page full of words. Yet, they outsell - any one of them - all of the fancy sites I used to build, combined.
Rule Two: Focus on "The One Thing"
You want to maintain focus on your site. You want it simple and you want it free of distractions. Each page should have one, clear focus. To sell a product, to gain reader attention, to get a subscriber. Pick one and only one. And sell one, and only one, product on a page. Unless you're doing a comparison, don't say "We'll here's this course that I think is great. But, here are banners to a bunch of others if you don't like this." That's a sure route to losing sales. We call this "The One Thing". Decide what "The One Thing" is that you want a page to do.
NOTE: Just to be clear, when I say sell one thing that doesn't mean you can only sell one product, period. Just keep it to only one product on a page - sometimes even a site.
Rule Three: Words Sell
I encourage everyone to place banner ads. They create awareness. But, no successful affiliate I know relies on banner ads to make money. Words do the selling.
How to Use Your Words to Sell . . .
The best thing you can do as an affiliate is to just share your experience with a product. The good, the bad, and the ugly. Really. No product is perfect.
As an affiliate, it's best to talk about the Abundance Course just as you'd talk about a movie you saw. Your approach to selling a friend on seeing a movie is to just share your experience. Don't try to "sell" - don't try to employ fancy psychological tactics and all that good stuff.
Just share your experience. Share your stories. Write like you're writing/talking to your best friend. The more you tell - the more you sell.
The good word is . . .
You don't need to be a great web site designer (they make money only when people pay them for designing a site). Plain vanilla pages outsell flashy pages, EVERY SINGLE DAY.
But you do need to be able to open up your heart and tell your story. That is where your success begins as a successful affiliate.


. . . so, you're going to sell one thing and sell it well. What else do you need to know?

2. Get Good Profit Margins Rule Four: Know Who Values You as an Affiliate - and Who Doesn't
Commission rates are actually a deceiving way to judge this. Sometimes, the more a business is willing to pay in commissions, the more you know that customer is worth to them. A 50% commission on a $50 product is a pretty cheap way to gain paying customers that have a 30% or better chance of buying a more expensive product, over and over again in the future. Most of these programs sell programs up to $2000 but they don't give their affiliates credit for those sales - they only pay commissions ($8.50) for that first $27 ebook. This is something you should know.
Other companies make it more obvious, yet affiliates still line up to waste their time with 5% commissions, or less, on recognizable name-brand merchandise. Or they promote products through a program like Amazon that pays .75 here and .43 there.          
You want to promote products that give you a fair commission - with the Abundance Course that's about $35. And we don't restrict commissions on higher end products or services. As long as we can track it, you get credit.
Rule Five: Promote Products that are Proven to Convert Well
I love Robert Kiyosaki's story about talking with the reporter, a well schooled english grad, who stated her disdain for a "poorly written" book, recognized as a "best-seller". His reply was, "Would you rather be a best-writing author - or a best-selling author?" His point was, he knew how to sell his book and he was rewarded with wealth and the opportunity to make a good living writing. His "best-writing" interviewer, he claims, stormed out.
What I really love about Robert's story is that his affiliate program is actually the "worst-selling" that I've ever promoted. But, he does have a beautiful web site!  Ironic, isn't it?! :-)
The Abundance Course converts, for me at least, 3 times better than the Rich Dad products. I sell three-times as many products (and receive better commissions) selling the Abundance Course than I do selling Rich Dad products. You must pay attention to how well a product sells from your site - and I suggest choosing products that pay you an average of $30 per sale.
This enables you to put some money into advertising. In case you're wondering, I have found it no more difficult to sell a $200 course than a $20 book - actually, it's a lot harder to sell ten $20 books than it is to sell one $200 course.

From The Abundance Course Site

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